Springer Nature

Low-Income Consumers As A Source Of Innovation

Name: Low-Income Consumers As A Source Of Innovation
Brand: Springer Nature
Price: 42.79 EUR
Availability: InStock

Leggi la descrizione completa

Miglior prezzo disponibile

42,79€

Springer Nature · Spedizione gratuita

VISAPayPal

Vedi Offerta

Prezzi aggiornati

Specifiche

MarcaSpringer Nature

CondizioneNuovo

Descrizione

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.