Upgrade Culture And Technological Change The Business Of The Future | Media & Cultural Studies

This book explores the origin and future of upgrade culture a collection of cultural habits and orientations based on the assumption that new technologies will rapidly perpetually and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s the book describes the genesis maintenance and future of upgrade culture. Based on archival and popular sources first-hand interviews with a range of industry professionals and participant observations at industry-only events the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology marketing and consumerism as well as to scholars in business history communication cultural studies media studies sociology and anthropology. The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.https://www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&ref Id=1bb75408-b5c2-4a69-bd20-082a73a77920 |Upgrade Culture and Technological Change The Business of the Future | Media & Cultural Studies